Book More DJ Gigs with Less Effort!
3 02 2007
Book More DJ Gigs Without Investing More Time
Like many part-time DJ’s with a day-job, I am very busy. I definitely don’t mind taking the time out of my busy day to talk to someone interested in my services, but I sure am thankful for those easily booked gigs. You know, the ones that email you, get your rates, request the contract, and send you a deposit – all in a few days time. Many of my gigs are booked this way, and this is due mainly to the way my website is set up.
DJ Intelligence - www.djintelligence.com
First of all, I use DJ Intelligence on my website (www.djintelligence.com). For only $100 a year, I have access to a ton of different tools that I am able to put on my site. They have a Quote Generator, an Online Booking Form, Availability Checker, Contact Form, and many more. They also have a ton of tools for my clients as well, they can basically do all of the planning of their events directly on my website, and this saves everyone time!
Get the Most Out Of DJ Intelligence
In order to get the most out of these tools, here is what I recommend. Put the Availability Checker directly on your Home Page. This is a powerful call-to-action, I would say about 75% of those shopping for a DJ will at least check to see if you have the date open. Then, have the availability checker direct the client to a Contact Form if you are available. This is very easy to do, you simply set this up in your DJ Intelligence control panel. I actually have my Availability Checker go to a custom page that I made (again, you can set this up through your DJ Intelligence control panel.) It basically tells them that I am available for the date, and for them to select their type of gig from a short list, “Wedding, School Dance, or Party.” From there, there are taken to a page with information about my packages, and can click on a link to get an instant price quote. Another tip: On your Quote Form you are able to add additional questions. I added the question, “Preferred method of contact: Phone, Email, or Mail.” This way, I do not follow up with a phone call unless this is what they specify. 90% of the time, the potential clients are happy with an email.
Automatic Email Responses
I also have DJ Intelligence set up to send the client an automatic email to confirm that I received the information. On the email, I include all of my contact information, in case they would like to find out more about my services. I follow up a couple of days later with another email to answer any questions. If things progress from there, then I usually end up calling them on the phone to finalize everything.
So Many Prospects, So Little Time
In a perfect word, I would be a full-time DJ, and follow up every information request with a phone call, email, and letter, but this world is far from perfect. In the meantime, by utilizing the DJ Intelligence tools on my website, I can continue to make money with a hobby that I love, and still have enough time left over to spend it with my family.
If you do not have DJ Intelligence on your website, you should really look into it. Visit their website at www.djintelligence.com to learn more. Or, use my referral form at http://www.bpmdjproductions.djintelligence.com/referral/ to refer it to others.
If you have taken all the appropriate steps, and still aren’t booking gigs online, you might want to check out my article on DJ Website Optimization.
