I enjoy picking up those bridal magazines in the entryways of restaurants throughout town because I know they will have a “How to hire a DJ article.” More often than not, the article is written by, you guessed it, a DJ company. Strangely enough, they all sound pretty similar, no matter which magazine you read it in.
So, I’m not going to tell you how to hire a DJ, but I will give you an insiders look at the Sioux Falls DJ market.
Basically, any Sioux Falls DJ company will fall into one of two categories, “single-op” or “multi-op.” A single-op would be a company, like mine, with only one operator (or DJ.) Single-ops can only do one dance per evening, so their availability is limited. The nice thing about going with a single-op is that you know who your DJ is going to be. If you were at a friend’s reception and you liked the single-op DJ that they had, when you book the same company for your wedding, you have a pretty good idea what to expect. Since a single-op’s availability is limited, their price will typically be a little higher than a multi-op. It’s the old supply and demand principle. But, if you run into a single-op with little to no demand in the market, you can expect to see some pretty low rates. This brings up another point. The quality of a single-op DJ service can vary greatly. Typically single-op DJ’s have day jobs and DJ on the side because they love it, because they need the money, or a combination of both. I personally do it because I love it. The money is a nice bonus!
On the other side of the spectrum are multi-ops. Multi-ops are DJ companies with multiple DJs on staff. I’m not going to bash multi-ops just because I am a single-op. They do have their advantages, but there are a few things you should be aware of before booking a multi-op DJ. Multi-ops have employees as DJ’s and just like any other business, some employees do a better job than others. If you are considering hiring a multi-op that you saw at another wedding, make sure you get the name of the DJ that you saw. When you call the multi-op company, request that DJ. Of course, if the DJ is already booked for that date, the company will most likely try to sell you on using another DJ – use your best judgment on this. If the DJ you requested is available, have the company put the name of that DJ on your booking contract. You’re still not 100% in the clear though. DJs can quit a multi-op DJ company just like any other part-time job. Like I said, I don’t want to bash multi-ops, because some multi-op DJs are very talented and do a terrific job, but there are some that are average at best. Plus, if you are paying $600 for a multi-op DJ, the DJ is probably getting paid $100-$250 for their night’s work. The owner is keeping the rest. Who do you think is going to work harder for you, a DJ making $600-$900 for their night’s work, or a DJ getting $100-$250?
The best single piece of advice I can give regarding choosing a DJ is this: Ask for referrals from friends you trust. Chances are, they’ve been to plenty of wedding receptions and have seen good DJ’s, average DJ’s, and horrible DJ’s. It’s also important to choose a DJ that can deliver the type of entertainment that you have in mind for your dream reception. A DJ that specializes in Country music probably isn’t the DJ for you if you are a Hip-Hop junkie.
That’s all the advice I have on the subject. If you have questions, feel free to email me at hill.jacob@yahoo.com . I might be the DJ for you, and I might not, but I network with plenty of other DJs and might be able to help you find one that is perfect for you.
Like I said in the title, you’re probably only going to hire a DJ once in your life. You might as well get it right the first time!